Cheque-In. Believe It! - TV Commercial 30 sec
The Challenge
ING was the first Canadian bank to offer remote deposit chequing. The challenge is that most Canadians had never heard of this new technology and we needed to make it easy to understand and use. It’s a fantastic example of how mobile banking is changing our lives.
ING was the first Canadian bank to offer remote deposit chequing. The challenge is that most Canadians had never heard of this new technology and we needed to make it easy to understand and use. It’s a fantastic example of how mobile banking is changing our lives.
The Solution
A TV commercial demonstrates the mobile app and how secure and easy it is for bank customers to deposit a cheque right from their mobile device. All you need is your cheque and the mobile app, take a picture and you're done. The premise of our commercial playing on the fact that this technology is a little unbelievable for most Canadians, as they’ve never experienced it before. So the Tooth Fairy, a Minotaur, a Mermaid and Bigfoot are sitting in a lunchroom… A 30-second English and French spot called “Cheque In. Believe It!” opens on the tooth fairy getting coffee and complaining to his colleagues about having to wait 30 minutes in line to deposit a cheque. The mermaid informs him that he can use Cheque-In to deposit his cheques via the mobile app, only to have the other three characters scoff at the notion. “Doesn’t exist,” says the tooth fairy, only to have the mermaid demonstrate the technology. The TV ad is being supported by out-of-home and local radio in Quebec, online ads and a direct mail campaign.
A TV commercial demonstrates the mobile app and how secure and easy it is for bank customers to deposit a cheque right from their mobile device. All you need is your cheque and the mobile app, take a picture and you're done. The premise of our commercial playing on the fact that this technology is a little unbelievable for most Canadians, as they’ve never experienced it before. So the Tooth Fairy, a Minotaur, a Mermaid and Bigfoot are sitting in a lunchroom… A 30-second English and French spot called “Cheque In. Believe It!” opens on the tooth fairy getting coffee and complaining to his colleagues about having to wait 30 minutes in line to deposit a cheque. The mermaid informs him that he can use Cheque-In to deposit his cheques via the mobile app, only to have the other three characters scoff at the notion. “Doesn’t exist,” says the tooth fairy, only to have the mermaid demonstrate the technology. The TV ad is being supported by out-of-home and local radio in Quebec, online ads and a direct mail campaign.