Clarins – Refreshing Hydration Campaign Gen-AI
*Concept not affiliated with Clarins
The Challenge
As a leader in skincare dedicated to refreshing hydration, Clarins seeks to captivate consumers with a visually captivating campaign.
The Solution
I've created a campaign concept that seamlessly fuses Gen-AI expertise with the artistry of in-studio product photography. Drawing inspiration from Clarins' dedication to refreshing hydration, my approach revolves around capturing the essence of moisture and natural rejuvenation. I envision incorporating elements of dramatic lighting, flowing water, fresh botanicals, and artistic product displays to evoke the allure and vitality of Clarins' skincare offerings.
Concept Development
I utilized the capabilities of Midjourney and Runway to bring my vision to life. By curating a series of backgrounds tailored to accentuate the transformative benefits of Clarins' skincare mask, I aimed to infuse each composition with a touch of artistic flair. Additionally, I generated a few model shots reminiscent of impactful double-page spreads.
I seamlessly integrated my own snapshot of the product into these compositions, which will guide the direction of product photoshoots. From precise lighting setups to strategic angles and shadow play, every detail will be meticulously captured in the product photoshoot.
Created with MidJourney V5.2 and Runway 2 & 3
