Hermes – Leather Fashion AI-Driven Campaign
*Concept not affiliated with Hermes
The Challenge
Hermes, revered for its tradition of impeccable quality and craftsmanship in leather goods and purses, seeks to redefine luxury with an innovative AI-driven campaign that captures the essence of heritage and sophistication.
Hermes, revered for its tradition of impeccable quality and craftsmanship in leather goods and purses, seeks to redefine luxury with an innovative AI-driven campaign that captures the essence of heritage and sophistication.
The Solution
I propose an AI-driven campaign concept that seamlessly blends Hermes' legacy of artisanal excellence with cutting-edge technology. Drawing inspiration from the aesthetics of high-end magazine covers, the campaign will emulate the style of a fashion editorial, featuring high-resolution, asymmetrical compositions that exude elegance and allure.
I propose an AI-driven campaign concept that seamlessly blends Hermes' legacy of artisanal excellence with cutting-edge technology. Drawing inspiration from the aesthetics of high-end magazine covers, the campaign will emulate the style of a fashion editorial, featuring high-resolution, asymmetrical compositions that exude elegance and allure.
Concept Development
This campaign will harness the power of AI-generated concepts and visual storytelling to create captivating imagery. Instead of traditional photography, AI will be used to design and render scenes using locations in iconic cities like London, Rome, and Paris as backdrops.
This campaign will harness the power of AI-generated concepts and visual storytelling to create captivating imagery. Instead of traditional photography, AI will be used to design and render scenes using locations in iconic cities like London, Rome, and Paris as backdrops.
The campaign will feature three AI-generated models, each meticulously crafted using prompts in MidJourney to ensure consistent and dynamic characters. The models will serve as central figures in the campaign, embodying the spirit of Hermes' sophisticated clientele.
The color palette will evoke the classic Hermes aesthetic, combining vibrant orange tones with elegant tan and subtle violet accents for a dynamic and modern look. The use of AI technology will allow for precise control over color grading and visual elements, ensuring a cohesive and impactful visual identity.
Created with MidJourney V6 and Runway 2
