ING Direct - National Savings Account Campaign (TV sponsorships, videos, elevator wraps and digital banners)
The Challenge
Create a Canada wide multi channel, retention and acquisition campaign promoting ING’s “savings account” targeting current and new customers. Canadians, even self-professed savers, simply aren't saving as much or as often as they should. We want to encourage and inspire them to do so.
Create a Canada wide multi channel, retention and acquisition campaign promoting ING’s “savings account” targeting current and new customers. Canadians, even self-professed savers, simply aren't saving as much or as often as they should. We want to encourage and inspire them to do so.
The Solution
Nationwide out-of-home transit shelter ad's in Toronto, Calgary, Vancouver and Montreal and also included areas outside of these specific markets to extend to reach commuters and cottages as they travel in and out of the metropolitan areas. Three dollar coffees and daily take out lunches are expenses that don’t seem like much, but can add up over time. And while we’ve all heard that before, for most of us a picture is worth a thousand words. The creative idea is to visually depict how the small expenses in life can add up to our dreams over time. “You get what you save for”. Using a combination of photography and computer generated imagery (CGI) it visually transport you toward your dreams. Supported with Edmonton Station Domination, TV sponsorships on the Corus network, TSN, RDS, Asral “savings videos” (Montreal), 360 degree elevator wraps, on-line banners.
Nationwide out-of-home transit shelter ad's in Toronto, Calgary, Vancouver and Montreal and also included areas outside of these specific markets to extend to reach commuters and cottages as they travel in and out of the metropolitan areas. Three dollar coffees and daily take out lunches are expenses that don’t seem like much, but can add up over time. And while we’ve all heard that before, for most of us a picture is worth a thousand words. The creative idea is to visually depict how the small expenses in life can add up to our dreams over time. “You get what you save for”. Using a combination of photography and computer generated imagery (CGI) it visually transport you toward your dreams. Supported with Edmonton Station Domination, TV sponsorships on the Corus network, TSN, RDS, Asral “savings videos” (Montreal), 360 degree elevator wraps, on-line banners.
