Kids Help Phone - Video "Coping with Anxiety"
The Challenge
Kids Help Phone wanted to reach pre-teen kids between the ages of 10 and 12 to talk about anxiety. It was important to have real kids speak about their own coping strategies so this age group would feel understood and could relate to kids just like them. The goal was to raise awareness with this age group that Kids Help Phone is there to help them, and just a phone call away.
Kids Help Phone wanted to reach pre-teen kids between the ages of 10 and 12 to talk about anxiety. It was important to have real kids speak about their own coping strategies so this age group would feel understood and could relate to kids just like them. The goal was to raise awareness with this age group that Kids Help Phone is there to help them, and just a phone call away.
The Solution
Our video eased into this sensitive conversation with lighter questions such as "What do you do when you're bored?" and moving to "What makes you worry or feel anxious?". The video gives kids tools to cope with anxiety and creates a lifeline for pre-teens who have no one else they can turn to or trust when they need to talk. The video style was live-action featuring real kids to establish an emotional bond and capture the attention of our target group of kids of the same age. We added a mix of 2D animation to hold their attention with micro-interactions.
Our video eased into this sensitive conversation with lighter questions such as "What do you do when you're bored?" and moving to "What makes you worry or feel anxious?". The video gives kids tools to cope with anxiety and creates a lifeline for pre-teens who have no one else they can turn to or trust when they need to talk. The video style was live-action featuring real kids to establish an emotional bond and capture the attention of our target group of kids of the same age. We added a mix of 2D animation to hold their attention with micro-interactions.