Roots and Trimark Sportswear - Photo Shoots, Print Catalogue,
E-commerce, Email/CRM, Social Media
E-commerce, Email/CRM, Social Media
The Challenge
Promote Roots exclusive line (Roots73) by partnering with Trimark Sportswear a leader in the logo'd apparel industry and ideal partner for growth. In collaboration Roots and Trimark kick-off each spring and fall line with new fashion designs inspired by the rugged beauty of the outdoors, capturing the essence of Canada. We needed to stay true to the shared vision of authenticity, quality and approachable attributes across all marketing programs.
Promote Roots exclusive line (Roots73) by partnering with Trimark Sportswear a leader in the logo'd apparel industry and ideal partner for growth. In collaboration Roots and Trimark kick-off each spring and fall line with new fashion designs inspired by the rugged beauty of the outdoors, capturing the essence of Canada. We needed to stay true to the shared vision of authenticity, quality and approachable attributes across all marketing programs.
The Solution
Photography was a critical element in bringing this vision to life. On-location we shot authentic lifestyle moments, telling a story and capturing genuine emotions. This would set the tone for campaign messaging across multiple touch points.
Photography was a critical element in bringing this vision to life. On-location we shot authentic lifestyle moments, telling a story and capturing genuine emotions. This would set the tone for campaign messaging across multiple touch points.
Email/CRM deployment and social media posts created awareness and entry points to a seamless customer journey to the eCommerce site through to checkout. Digital marketing was implemented through paid placement and retargeting campaigns which increased website traffic.
Catalogues were produced for a tactile experience and e-catalogues were available for download from the website.
Print - Retail Catalogue
Website - Product Details Page
