Salt & Honey – Branding, Jewelry Design, Digital/Social Content
The Challenge
Create a jewelry brand that blends the beauty of the natural world with exceptional handcrafted jewelry. Develop collections that are inspired by the ocean (shells, sand dollars, fish) and the hive (bees, flowers, honeycomb) with a fresh, modern artistic style. Capture the essence of nature and convey it through jewelry that appeals to a youthful demographic, convey a high standard of modern artisanal craftsmanship.
Create a jewelry brand that blends the beauty of the natural world with exceptional handcrafted jewelry. Develop collections that are inspired by the ocean (shells, sand dollars, fish) and the hive (bees, flowers, honeycomb) with a fresh, modern artistic style. Capture the essence of nature and convey it through jewelry that appeals to a youthful demographic, convey a high standard of modern artisanal craftsmanship.
The Solution
Concept Development
The brand will embrace a youthful, nature-loving audience through sleek, innovative design and compelling storytelling. Using AI to assist in visual concepting, Salt & Honey will create an immersive experience that fuses modern artistry with the timeless beauty of nature. Each collection will embody a natural element, presented with a contemporary twist to make it relevant to youthful consumers.
This approach will position Salt & Honey as a modern, eco-conscious brand that marries the beauty of nature with artistic craftsmanship, appealing to a youthful audience who values both style and sustainability.
Social Media
Salt & Honey’s social media strategy will highlight the brand’s nature-inspired aesthetic and youthful energy across platforms, using a mix of AI-generated content, influencer collaborations, and user-generated content (UGC).
Salt & Honey’s social media strategy will highlight the brand’s nature-inspired aesthetic and youthful energy across platforms, using a mix of AI-generated content, influencer collaborations, and user-generated content (UGC).
Concept Development
I wrote the brand's name "Salt & Honey" to speak to the jewelry collections style and nature around us. A minimalist logo was created with soft curves, blending the symbols of a star, bee and an ocean wave, keeping it simple yet evocative. A neutral color palette of gold and black will convey quality and elegance.
I developed a variety of jewelry designs for the collections which are displayed as mood boards and on models. Using Midjourney AI I took inspiration from the beach with sand dollars, fish, shells, bees, and the meadow with honeycomb and flowers mix them with polished metals and natural elements like pearls and gems. Using honeycomb-inspired patterns with hexagonal structures, delicate bee engravings, and rich golden hues to evoke the warmth of honey.
Created with MidJourney V6.1
Created with MidJourney V6.1
The Honey Collection
The Salt Collection
