Urban Collection - Brand Guide
The Challenge
Urban Collection is start up company and they are targeting the B2C "foodie consumers" who are searches of innovation in kitchen organization. They make adjustable drawer organizers that provide innovative solutions to common drawer space challenges. A style guide was required to launch the new product and tell the product story. The guide would be used to communicate Urban Collection's unique style with agency partners and vendors.
The Challenge
Urban Collection is start up company and they are targeting the B2C "foodie consumers" who are searches of innovation in kitchen organization. They make adjustable drawer organizers that provide innovative solutions to common drawer space challenges. A style guide was required to launch the new product and tell the product story. The guide would be used to communicate Urban Collection's unique style with agency partners and vendors.
The Solution
The brand style guide defines brand elements and how they should be applied across marketing material. It communicates consistent visuals with a focus on photography and messaging to appeal to Urban Collection's target audience. A tag line was developed to clearly represent the product's unique selling position, simply put "Adjust Organize Accessorize".
The brand style guide defines brand elements and how they should be applied across marketing material. It communicates consistent visuals with a focus on photography and messaging to appeal to Urban Collection's target audience. A tag line was developed to clearly represent the product's unique selling position, simply put "Adjust Organize Accessorize".
